AladdinmallField Work
How we map the streets we serve.
Our cold-start GTM is block-level density, not desk research. This page collects fieldwork from our team and interns - real merchant data, real corridors, real discoveries.
Garland, TX 75042
One ZIP code, two rounds, one hidden bazaar.
An intern cohort spent two rounds mapping small business density in Garland 75042 - a dense immigrant commerce corridor outside Dallas. Round 1 went wide; Round 2 went deep and found a 60+ stall indoor market that Google Maps almost completely misses.
Round 1
Category density across ZIP 75042
191 businesses across 5 categories - 3 hotspot zones identified
First-pass analytical map. Plotted every beauty/auto/laundry/moving/spa business in Garland 75042, classified by website presence, and surfaced three concentration zones: W Walnut corridor, Belt Line node, and Forest Lane NW.
Round 2
W Walnut corridor + the invisible Bazaar
31 businesses inside a 500m radius - and a 60+ stall indoor bazaar that Google Maps doesn't see
Refined editorial map focused on the densest cluster. Discovered Garland Bazaar at 3460 W Walnut St - an indoor market with 60+ independent stalls whose merchants almost never reach Google Maps. Exactly the kind of supply our marketplace exists to surface.
Want to do this kind of work?
Our BD interns walk the corridors, build the maps, and bring back the merchants. If that sounds like the kind of work you want to be doing, we're hiring.
See open roles →